PKR Launches Nuts and Loaded Online Poker Rooms

PKR.com, the next-generation online poker room, yesterday announced it had entered into partnership with IPC Media to launch poker sites for two of IPC’s biggest magazines, Nuts and Loaded.

PKR marketing director Simon Prodger said, “We think that the collaboration with IPC Media is a perfect matchup of brands. Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience.”

Nuts publisher, Clair Porteous said, “Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online. Both are iconic men’s lifestyle brands and collaborating with a partner of the calibre and scale of PKR really ticks all the boxes.”

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