Borgata Casino Finds New Online Gaming Partner
New Jersey's Largest Casino Agrees To Deal With GAN
New Jersey’s largest casino has found a new partner for online gaming.
The Borgata casino announced Friday that it is teaming up with United Kingdom-based GAN, formerly GameAccount Network, for online casino games as well as a new product, dubbed “Simulated Gaming.”
Borgata’s original online gaming partner, Bwin.party Digital Entertainment, was recently acquired by rival online gaming firm GVC Holdings, which is based in the Isle of Man.
In November, roughly two months after Bwin was sold, Borgata announced that Pala Interactive would be a partner for poker and other online casino games.
The agreement between GAN and Borgata for real-money online gaming will come “in the event certain conditions are met,” the companies said in a press release. The launch of the GAN-Borgata product is expected in the second quarter of this year.
“Our strategic market positioning is to serve as an enterprise-level solution for either Simulated Gaming or real money Regulated Gaming and, in certain circumstances, our single technology platform may serve both requirements," Dermot Smurfit, CEO of GAN said. "In 2016 Simulated Gaming will be served to the majority of Borgata’s patrons who live out-of-state and, in the event GAN receives Borgata’s consent to commence operations is equally capable of simultaneously serving real money regulated gaming to the Borgata’s patrons resident in New Jersey.”
Tom Ballance, the president of Borgata, added: “GAN’s experience and capability, combined with the power of the Borgata brand, will enable the successful launch of Borgata’s Simulated Gaming online experience. This launch will add another business segment to Borgata’s portfolio and will further diversify Borgata’s varied offerings. We also take great comfort in having GAN’s excellent real money Internet gaming product available to us as needed.”
The move comes as New Jersey’s online gaming market continues to grow. New Jersey’s online gaming sites collected $14.6 million from gamblers in January compared to $11.6 million during the same month last year, which was an increase of 26.5 percent.
Borgata led the way with $4.57 million of the total online gaming revenue, followed by Caesars Interactive NJ with $3.23 million, Tropicana with $2.9 million, the Golden Nugget with $2.5 million and Resorts Digital with $1.4 million. Borgata’s revenue was up 20.7 percent year-over-year, which was the largest increase out of Atlantic City’s online gaming operators during January.
Borgata had $45.7 million in online gaming revenue in 2015, nearly a third of the state’s total. Borgata is owned by MGM Resorts and Boyd Gaming.
According to PokerScout, Borgata’s current online poker platform is the 40th most played site in the world. It trails only WSOP/888 in New Jersey.
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