Michigan To Sell Online Lottery Tickets This Spring
State Looks To Increase Lottery Revenue Through New Activity
Michigan is looking to sell web lottery tickets, a move which nearby Illinois made about a year ago, according to the Mlive.com. The state reportedly has this spring as a launch time.
The argument in favor of online sales is that it will bring in more money for schools. Those opposed cite possible business loss for brick-and-mortar retailers. However, Michigan is also home to Detroit, the state’s largest city by population, and it has been ravaged by poverty due to a fiscal crisis. The lottery is widely considered to be a game that preys on the poor.
The new Michigan system will be dubbed “iLottery.” The types of games that will be offered reportedly have not yet been decided on yet.
“This is part of the overall goal of having the Lottery continually evolving its product to meet the demands of its players, and continually adapting to the current technology to meet those needs,” a spokesperson for the governor told Mlive.com. “The Lottery has gone from 40 years ago offering a single ticket advertised to players through minimal channels, to offering a number of games with multiple price points and brands that are advertised in an array of markets.”
The state plans to spend $3.3 million to launch iLottery, with $2 million for advertising. The new system would only be for residents of Michigan.
Michigan’s online lottery move could set the stage for casino games on the web sometime in the future. However, there’s been nothing concrete from the state in terms of a bill.
For more news from Michigan, check out its state page.
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