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Report: Bally Technologies Looking To Buy 3G Studios In Online Gaming Push

Other Potential Bidders Include IGT And Electronic Arts


Nevada-based gaming company 3G Studios — developer of the popular PlayStation 3 version of Rock Band — is looking at potential buyers, Reuters reported Tuesday.

One is Bally Technologies, another Nevada firm, which has done business with 3G before.

Bally Technologies is already an online poker licensee in Nevada, although its games haven’t started yet, while 3G is an applicant to get into the real-money gaming space.

3G told Card Player in September that it wanted to bring real-money betting to the U.S. video game market, on products such as Rock Band and Call of Duty. The firm has marketed itself as having creative ideas for how to merge traditional video game play with gambling.

According to Reuters, Activision Blizzard, International Game Technology and Electronic Arts are possible buyers of 3G. The price tag: $60-$100 million.

While social gaming exists as a solution for tech firms looking at the online betting space without real-money deposits, traditional online gambling is the grand prize. Right now, online poker is legal in Nevada and Delaware, while some on Capitol Hill are trying to push a federal measure that potentially could legalize only web poker.

3G studios CEO James Kosta told Card Player in September, echoing the sentiment of many of his competitors, that poker is viewed as the gateway game.

Follow Brian Pempus on Twitter — @brianpempus


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