Poker Revenue Jumps 72 Percent At 888
Online Poker Revenue Grows To US$41 Million In First Half Of 2012
Online poker revenue has seen a significant surge at 888 growing 72 percent in the first half of 2012 to US$41.3 million from US$24 million in the same period of 2011.
Chief executive officer Brian Mattingley said, “The renewed focus on core competencies that we have instilled throughout the business has paid off with ongoing strength in Poker and Casino helping achieve our highest ever six month revenues, and also making this the most profitable period in the history of 888 since the refocus of our business outside the US market in 2006.
“Poker remains the star performer of the product stable… [with] active customer numbers up 63% in Q2 2012, this is in addition to a very strong increase of 90% in active customers in the prior year. We continue to be ranked 4th in the top ten of global poker liquidity by PokerScout.com.”
The company has doubled its poker revenue in Spain since launching its regulated product there and is currently the number two operator in the market with a 24 percent market share.
In the U.S. 888 currently has a deal with Caesars Entertainment to promote a World Series of Poker branded online poker room outside the U.S. and it recently signed a deal with gaming operator WMS to provide it with an online poker platform.
Poker drove an overall strong performance by 888 with total revenue up 21 percent to US$186.4 million in the first half of 2012 compared to US$153.8 million a year earlier.
888’s share price was up just over four percent to 86.64 pence at the time of writing.
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