bwin Signs Partnership Deal With Manchester United

Online betting and gaming operator bwin has signed a three-year deal to become Manchester United’s online betting and gaming partner.

The deal will see bwin integrated onto the soccer giant’s website, the development of co-branded social gaming products, sideline advertising and access to players for marketing.

Poker players can expect to see Manchester United-related poker tournaments at bwin in the near future as well as a host of United-related prizes.

Norbert Teufelberger, Co-ceo of bwin.party, said, “Manchester United is one of the biggest names in world sport with a global fan base running into hundreds of millions. We share a passion for football that has always been at the heart of our long-term brand development strategy.

“As well as supporting our real money gaming business, the agreement complements our recent move into social gaming. Man Utd has 569 million followers outside of Europe, providing us with a great opportunity to offer jointly designed and innovative products in countries that do not yet allow real money online sports betting.”

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