Ladbrokes Sacks Director Over Strategy Errors
Product Director Richard Ames Fired Ahead Of Poor Results
Ladbrokes Plc, one-time poker market innovator and leader, has sacked its product director Richard Ames.
The move comes ahead of Thursday’s half-year financial results which, according to Telegraph.co.uk, are expected to show profits from the bookmaker’s online businesses halved from the £31 million achieved in the same period last year.
In 2011 Ladbrokes Poker revenue was down 24.5 percent to £14.2 million compared to £18.8 million in 2010.
Ladbrokes digital strategy is in disarray. The company, which once sponsored the Poker Millions and had a stable of sponsored poker pros, has seen its once considerable cache in the poker community evaporate.
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