888poker Revenue Up 59 Percent

888 Holdings Plc has published its second quarter 2012 interim management statement which makes for satisfying reading for shareholders.

Online business-to-consumer poker revenue was up 59 percent to $20 million from $13 million in the second quarter of 2011.

The company said this was, “…primarily boosted by ongoing product improvements, targeted marketing and effective CRM.”

The positivity continued with the number of active poker customers up 63 percent to 378,000 compared to the same time last year although quarterly revenue per active poker customer dropped three percent to $53 from 12 months earlier.

One of the highlights of the quarter for 888 was its move into the Spanish market where it says it is currently number two in the market.

The company also signed a deal to provide its online poker expertise and software to U.S.-based WMS and is waiting on news of its application to provide online poker in Nevada.

In the first six months of 2012 poker revenue was up 72 percent to $41 million from US$24 million in the first half of 2011.

Overall the company, which offers sports book, casino and bingo as well as poker, saw group revenue up 17 percent to $92 million in the second quarter from a year earlier.

888’s share price was unchanged at the time of writing.

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