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Poker Revenue Up Seven Percent at Unibet

Unibet “Casual Player Strategy" Pays Dividends in First Quarter of 2012

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Unibet Poker has issued its interim statement for the first three months of 2012 with poker gross winning revenue up seven percent year-on-year to £4.27 million from £3.98 million in the same period of 2011.

This compares to a fall of 33 percent in 2011 from 2010.

Earlier this month the company completed the takeover of Bet24 including its poker room which will move from the Ongame network to Microgaming.

Poker accounts for eight percent of Unibet’s total gross winning revenue.

The company said in its statement, “During the first quarter a new poker lobby was delivered which has improved marketing and cross-sell capabilities. Fast Poker went live on 4 April and the first indications have been positive.

“Even with the poker industry finding it more difficult to monetise its players effectively and hit a decent bottom line, Unibet Poker is achieving relatively good results and is very confident that the casual player strategy will succeed by putting Unibet in a very strong position for the future.”

Gross winnings revenue for the entire company, which includes sports book, casino and bingo, was up 36 percent in the first quarter to £51.1 million.