Poker Coverage: Poker Legislation Poker Tournaments Daily Fantasy Sports 2016 WSOP

CPPT IV - DeepStack Extravaganza III

$5,000 No-Limit Hold'em $2 Million GTD

Follow-the-action

Jon Turner Wins CPPT Venetian Deepstack Main Event III for $536,858!

Artem Metadili completed the small blind, Jon Turner raised to 255,000 out of the big blind, and Metadili announced he was all-in for 1,380,000 total. Turner asked the dealer for a count, but as soon ...


Poker Revenue Up Seven Percent at Unibet

Unibet “Casual Player Strategy" Pays Dividends in First Quarter of 2012

Print-icon
 

Unibet Poker has issued its interim statement for the first three months of 2012 with poker gross winning revenue up seven percent year-on-year to £4.27 million from £3.98 million in the same period of 2011.

This compares to a fall of 33 percent in 2011 from 2010.

Earlier this month the company completed the takeover of Bet24 including its poker room which will move from the Ongame network to Microgaming.

Poker accounts for eight percent of Unibet’s total gross winning revenue.

The company said in its statement, “During the first quarter a new poker lobby was delivered which has improved marketing and cross-sell capabilities. Fast Poker went live on 4 April and the first indications have been positive.

“Even with the poker industry finding it more difficult to monetise its players effectively and hit a decent bottom line, Unibet Poker is achieving relatively good results and is very confident that the casual player strategy will succeed by putting Unibet in a very strong position for the future.”

Gross winnings revenue for the entire company, which includes sports book, casino and bingo, was up 36 percent in the first quarter to £51.1 million.