Poker Revenue Up Seven Percent at Unibet
Unibet “Casual Player Strategy" Pays Dividends in First Quarter of 2012
Unibet Poker has issued its interim statement for the first three months of 2012 with poker gross winning revenue up seven percent year-on-year to £4.27 million from £3.98 million in the same period of 2011.
This compares to a fall of 33 percent in 2011 from 2010.
Poker accounts for eight percent of Unibet’s total gross winning revenue.
The company said in its statement, “During the first quarter a new poker lobby was delivered which has improved marketing and cross-sell capabilities. Fast Poker went live on 4 April and the first indications have been positive.
“Even with the poker industry finding it more difficult to monetise its players effectively and hit a decent bottom line, Unibet Poker is achieving relatively good results and is very confident that the casual player strategy will succeed by putting Unibet in a very strong position for the future.”
Gross winnings revenue for the entire company, which includes sports book, casino and bingo, was up 36 percent in the first quarter to £51.1 million.
|1||Negreanu At WSOP National Championship FT|
|2||Pit Boss: Whale Shenanigans At All-Time High|
|3||Gambler Sues Casino Over Roulette Ball Injury|
|4||Harwood Wins 2015 WSOP National Championship|
|5||Jason Les: 'Future Is Pretty Strong For Poker Bots'|
|6||Casino To Pay Poker Dealers $100K In Settlement|
|7||5 Crazy Hands From Super High Roller Cash Game|
|8||Watch Super High Roller Celebrity Shootout Tonight|
|9||Online Poker: Viktor Blom Has $350,000 July|
|10||Matt Matros: Who Gets To Play?|
|1||Negreanu Busts Hellmuth Deep In WSOP Main Event|
|2||November Nine Set In 2015 WSOP Main Event|
|3||Negreanu Finishes 11th In WSOP Main Event|
|4||2015 WSOP Main Event: Negreanu Headlines Last 27|
|5||Hellmuth, Ivey Battle At Crazy Day 1 Table|
|6||Money Bubble Looms at 2015 WSOP Main Event|
|7||Neuville Leads 2015 WSOP Main Event After Day 5|
|8||Kelly Minkin: Last Woman In WSOP Main Event|
|9||Main Event: Nearly 1K Players Eliminated On Day 2AB|
|10||Phil Ivey Countersues Borgata Over Disputed $9.6M|