Joe Hachem Forms Partnership With AsianLogic Group

Joe Hachem recently announced that he has decided to partner with AsianLogic Group, which acquired the Asian Poker Tour in 2008, as the company’s newest spokesman.

The group, which was established in 2002, is involved in many aspects of gaming in the Asian Pacific market. In addition to its flagship poker tour, the group currently operates a number of poker, casino and sportsbook sites and is working to develop live videostream gaming for online casinos.

Hachem, who ended his six-year relationship with PokerStars in December, said he was looking for a new venture that would keep him closer to his native Australia.

“I am delighted to announce that I have decided to partner with a consortium comprising the AsianLogic Group and some of their contemporaries,” he said. “I will be working with the group in several areas, initially as a new ambassador for the Asian Poker Tour to further the growth of poker and to assist them with several strategic opportunities in Australia and the Asia Pacific region.”

Hachem added, “The Asia Pacific poker market is still in its infancy and has in my opinion, huge potential for growth relatively to the European, more mature markets.”

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