Card Player, The Poker Authority, captures the gaming lifestyle like no other publication. Featured players have won millions in lifetime earnings and are the rock stars of the gambling industry. Their fans emulate them by traveling to vacation destinations to play poker and by spending freely on fashions, accessories, and electronics that accompany the excitement of gaming.
Mostly college educated, Card Player readers seek expert strategy and in-depth articles to help them improve their game and become winning players. Many readers have been reading the magazine since its inception in 1988. Card Player has a readership of over 112,500 per month and reaches a very sought-after demographic in the advertising industry.
Under 21: 2%
Household Income (HHI)
Less than $50,000: 28%
More than $100,000: 29%
Average HHI is $50,000+
Completed College: 45%
Completed Graduate School: 14%
More than 66% of our readers have a net worth of $100,000+
More than 95% are homeowners
More than 55% are married with one child
More than 58% have a professional/managerial position or are self-employed